May
4
New Products To Further Enhance Their Experience
“Rather than nickeling and diming customers, we’re trying to create new products that they want to purchase to further enhance their experience,” said Andrea Spiegel, JetBlue’s vice president of marketing.
Passengers can pay $10 to $30 more to sit in rows with 38 inches of pitch, the distance between two seatbacks. The rest of the seats have 34 inches of pitch, still more room than many competitors’ 31 or 32 inches.
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On June 1, JetBlue will also stop handing out free headphones and sell only an upgraded version for $1 at the gate. Eliminating the large stash of free headsets stowed on board will also trim fuel costs, as the airline saves $1,500 a day for every 100 pounds removed from its fleet.
