Jul
21
Oh, now I get it. Tabbed profiles gives FB room to sell more - and more targeted - ads per person, also getting them more clicks, I assume, though I don’t know how inner-page-clicks are counted. As Rachel points out, it also cleans up all the app clutter.
Personally, I’d rather just see all the info about someone - work, interests, love life, belief in god, and those oh-so-funny quotes - on one page. If people have too many apps, I probably wouldn’t care too much about them anyway.